Indian The cosmetics industry has seen rapid growth in recent years. It is currently estimated at around at $1.5 billion. If we include related industries like beauty services, it is valued at around $4.6 billion (far exceeding CII’s estimates of $2.68 billion five years ago). Indian consumers regard international brands as lifestyle enhancement. There has also been a huge increase in the demand for brands that incorporate traditional and herbal or organic formulas. The industry has seen a major shift in the last five years, with increased momentum in the last two. In 2014, it recorded almost double the growth compared to US or European markets. It is projected to continue growing at 18-20% annually for the next few years. Consumers in India now rarely seek purely functional items and desire advanced and specialised cosmetics. The global trend to learn more about the product first and then make an informed choice is gathering momentum in the country also. Consumers are getting more aware of different types of products and then choosing the ones that suit them the most. This increased awareness has led to a sea change in perception of buyers and this is likely to further boost demand and drive growth in Tier II and Tier III cities and towns across India. The components of the Indian retail and beauty market are fragrances at 21%, hair care at 19%, skin care at 17%, colour cosmetics at 14%, beauty services at 13%, herbal products at 9% and other categories account for 7%. We recognised this requirement of variety in consumer choice and launched one of our leading brands MakeUp Etc. in 2011. We provide a comprehensive list of beauty products and accessories to suit the needs across all customer segments. We have established close relationships with reputed international brands such as lakme , L’Oreal, Revlon, Maybelline, TRESemmé, Chambor, Elle18, Polo by Ralph Lauren, Chicco, Pigeon, Brut, Adidas, Aroma Magic, Lakme, Lotus Herbals, Biotique, B-United, Pond’s, Vega, Espelho, Armada, VLCC, Nivea and many others. And this list continues to grow as more and more Indian and international companies ask us to stock their products. Our customers can step into our store at any time and check out our vast collection of items that will help them with all their beauty, skincare and cosmetics needs. With rapid growth in urbanisation, our consumer base is ever increasing in India. The notion that beauty and related products were only for women is passé. Indian men are now the attention of a large number of brands and the choice in variety surpasses traditional solutions. We have introduced an extensive range of men’s products in our retail outlets to cater to this quickly expanding market. You can take advantage of this extensive collection as a patron or you could associate with us through our franchisee programme and be a part of this success story. Whichever option you choose, you will have access to our global partnership network and years of 24x7 quality customer service backed by proven real world experience.




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We strive to put our best foot forward every time and prove to be a profitable option for both our customers and our franchisees. However, we are as prone to falter as we are accustomed to success. We at HBW, therefore, welcome criticism and appreciation alike. We are also open to discussion on any queries or doubts you may have regarding our services, products, franchisees etc. As a dedicated company, we are willing to incorporate your feedback in whatever way it can help us to serve you better.

Whatever be your interest behind getting into touch with us, know that we are just a phone call away. People residing in or around Gurugram can also drop by for a visit and hold a detailed discussion with us over a cup of coffee. Those with little time to spare can drop us an email and be assured of an immediate response.


MAKE UP ETC. LG K-1, Bestech Central Square Mall, Opposite Hongkong Bazzar, Block E, Block G, Block B1, Sector 57, Gurgaon, Haryana 122005, India


About Company

The HBW Group is a growing enterprise that values people with a sense of purpose, integrity and who can think globally. We offer a people-friendly workplace where individuals seeking challenges and growth opportunities will feel at home. We seek and further inculcate a healthy professional mind-set to further our cause of providing high quality service. Our organisation is built on the foundation of trust, honesty and a commitment to uplift and improve the quality of life of the communities we serve.

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